Digital Media Buyer

· Philadelphia, Pennsylvania
Employment Type Full-Time
Minimum Experience Mid-level

What You Do


  • Live and breathe digital performance media
  • You will develop, deploy, and optimize search using paid digital media (social, search, display, etc.) while managing digital distribution partnerships with key platforms and providers
  • Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications
  • Have a creative knack for constructing killer ad copy, and can drive brass-tacks cost per action (CPA) performance across a variety of media types and cost structure, be it on a cost per impression (CPM), cost per click (CPC), or cost per install (CPI) basis
  • Know to the ins and outs of user-base segmentation, and how to identify and scale profitable cohorts
  • Analyze, review, and report on effectiveness of campaigns and provide insights/recommendations
  • Text and image creative creation, split testing, and optimization
  • Source level bid optimizations to hit product LTV and ROI targets
  • Perform market research to refine paid media strategies and identify market place opportunities for new products and marketing pitches

 

What You Need

 

  • 2+ years of professional experience running performance based (CPC/CPI/CPA) mobile ad campaigns on a variety of mediums – Facebook, Google, Affiliate Networks and other buying platforms
  • Experience analyzing conversion rates, click-through rates, retention rates, lifetime value (LTV) and other common KPI’s
  • Proficient with Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.)
  • First hand experience creating ad copy – text and graphics
  • Experience with SQL is preferred
  • Advanced Photoshop skills, Illustrator experience preferred 
  • Mobile advertising experience preferred
  • Excellent interpretive skills, with the ability to ability to translate raw data into actionable outcomes
  • Bachelor's degree or equivalent experience


How Will You Be Challenged?


  • Autonomy isn’t for everyone, but we think it’s why we’re successful
  • Have real visibility into how the business is doing each day and have the ability to pull the levers to accelerate the business each and every day


Why ReachMobi?


  • We offer a fun, work hard – play hard culture
  • We have ping pong tables, pool tables, foosball tables, darts and a beer fridge
  • No dress code policy! Wear your flip flops and shorts in the summer
  • Complimentary snacks and beverages as well as catered lunches
  • Located next to world class shopping and restaurants
  • Fun social events and perks! - check out our Instagram to see more
  • This is an opportunity to be with an industry leading company that continues to experience tremendous growth


Time flies here. Every day, our ‘ROI Junkies’ are committed to finding innovative ways to grow our highly-engaged audience and connect these users with the top-tier advertisers who can’t reach them anywhere else. From generating fresh content, to creating amazing new creatives, to the audience engagement algorithms, our full-stack optimization process seeks to leave no stone unturned. This is a team that must react and move quickly in a fast-paced environment. Our independent teams work on 3 to 5 new “bets” at a time and must juggle these priorities each day.


About Us


We’re designers, developers, dreamers, and tragically hopeless romantics.

The superhuman team at ReachMobi works relentlessly to develop technology to make your life easier, brighter, and more easily connected to things you value most.

Our invaluable array of apps provide users with the power to transform their devices into something that perfectly aligns with their personalities and passions while enhancing functionality and customization. Whether by adding lightweight customizations to increase productivity, pulling in fresh content to stay on top of the latest trends, or even redesigning the entire layout and design of your mobile device, ReachMobi makes it all effortless.


Because, in the end, everything works better with ReachMobi.

Thank You

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  • Location
    Philadelphia, Pennsylvania
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level