What You Do
The App Studio Manager will lead a cross-functional product team and be charged with the continued growth of an established Android Launcher product in the company portfolio. You will utilize your product management experience, coupled with exceptional analytical and user acquisition skills, to evolve our product vision, drive revenue, and acquire profitable and engaged customers across various channels.
The ideal candidate will have deep experience in mobile app marketing, monetization, and analysis, coupled with a demonstrated history of product leadership. Adwords, Native Advertising, Facebook paid ads, etc.
- Lead and continue to develop a cross-functional team of 8 or more to grow an established Android Launcher product
- Identify new networks, traffic sources and optimization opportunities to drive product performance
- Extensive use of SQL queries and Excel to analyze and visualize product and feature performance
- Build and maintain a forecast for how our acquisition costs and lifetime value for customer cohorts will change over time; this will be a critical input into our overall business model and expansion strategy
- Develop, launch, and optimize display, search, and social campaigns
- Report and communicate results to internal stakeholders on a weekly, monthly, and as needed basis
- Provide insightful analysis of the Android app marketplace – from competitors, development trends, to new marketing channels, and monetization opportunities
What You Need
- 5+ years’ experience in direct response digital marketing preferred
- 5+ years of experience in managing mobile user acquisition campaigns across viable channels, including ad networks, social, and emerging technology
- Experience product road mapping, and performing strategic market analysis
- Experience standing up a brand new product – from idea, to launch, and eventual success
- Experience building and leading high performing teams
- Experience in Display Media Buying and other digital media traffic sources
- Ability to work in a fast paced, open & entrepreneurial environment
- Experience in buying through tools like Google Adwords and Facebook paid ads
- Must have strong experience & understanding of SQL
- Must have a strong understanding & ability to run a basic select query and convert to Excel
- Must have a strong financial & analytical background and ability to interpret & present large amounts of data
- Strong knowledge of performance advertising statistics
- Strong ability to make actionable decisions based on data from app analytics platforms, & internal data tools
- Excellent written, interpersonal, communication & presentation skills
- Strong organizational skills and attention to detail
- Ability to multitask with solid time management skills
- Ability to thrive in a fast changing, fast moving, scrappy startup environment
- We offer a fun, work hard – play hard culture
- We have ping pong tables, pool tables, foosball tables, darts and a beer fridge
- No dress code policy! Wear your flip flops and shorts in the summer
- Complimentary snacks and beverages as well as catered lunches
- Located next to world class shopping and restaurants
- Fun social events and perks! - check out our Instagram to see more
- This is an opportunity to be with an industry leading company that continues to experience tremendous growth
Time flies here. Every day, our ‘ROI Junkies’ are committed to finding innovative ways to grow our highly-engaged audience and connect these users with the top-tier advertisers who can’t reach them anywhere else. From generating fresh content, to creating amazing new creatives, to the audience engagement algorithms, our full-stack optimization process seeks to leave no stone unturned. This is a team that must react and move quickly in a fast-paced environment. Our independent teams work on 3 to 5 new “bets” at a time and must juggle these priorities each day.
ReachMobi is more than just one of the world’s largest mobile content providers. Our audience of over 20 million plus subscribers look forward to our content each day because we give our users exciting, engaging, and powerful mobile content, all focused on the app’s most popular categories.
ReachMobi lives at the junction where the science of cutting-edge technology meets with audience engagement to create a new and powerful force that fosters real, long-term relationships with users. We pride ourselves on leading the industry in mobile engagement and monetization. We’ve gathered a “one-for-all” minded, world-class team of innovative developers, marketing ninjas, imaginative designers and content developers whose zeal for what they do is slightly north of fanatical. Seriously… obsessive.